• The Convio Approach: eCRM
• Convio Open Initiative
• Convio and Accessibility

The Convio Approach: eCRM

Convio solutions are based on a methodology called online constituent relationship management (eCRM) that helps organizations attract, motivate and retain the constituents who support the organization. eCRM is based on four simple stages:

• Outreach — Reach out to new and existing constituents online through "viral marketing" and integrated marketing campaigns.
• Motivation — Understand constituents' interests and motivations, and engage them with regular, personalized communications through your Web site and email.
• Action — Drive higher response with convenient online tools for donations, advocacy, volunteering and more.
• Loyalty — Build enduring relationships by analyzing constituent data and refining your approach.

By helping you deliver regular, timely information tailored to constituents' interests, Convio software and services are key to implementing eCRM. The result: improved results in fundraising, advocacy, marketing and events from a loyal, involved support base.

Benefits of eCRM

Your organization will see the following benefits across all of its online activities:

Understand your constituents

• Web surveys and forms for constituents to provide information about their interests and motivations
• An online database with constituent bios, interests and a history of online interactions with your organization
• Reporting tools to evaluate and understand program effectiveness and constituent involvement
• Data synchronization tools to exchange online data with offline data sources (such as donor or member databases) for a comprehensive view of your supporters

Personalize your message

• Web content authoring tools to easily create and publish information targeted to individual constituent interests
• Tools for creating email and Web content specific to the geographic region where each constituent lives

Get results

• Online tools for convenient, effective interaction with donors, members, volunteers and advocates
• Event registration forms and ticketing for faster, more effective event management
• Tell-a-Friend tools to encourage constituents to spread the word

Build loyalty

• Customized email newsletters for frequent, personalized communication with supporters
• Community tools — including member directories and personal stories — to build a network of committed constituents
• Web and email content tools to provide special access to certain recipients
• Rewards program tools to reward your strongest supporters and encourage continued involvement

Integrate constituent information

• Data synchronization tools to exchange online data with offline data sources (such as donor or member databases) for a comprehensive view of your supporters