AFP Announces Strategic Relationship With Convio

Chicago, Illinois (March 20, 2011) —

The Association of Fundraising Professionals (AFP), the largest community of fundraising professionals in the world, has announced a new strategic relationship with Convio, Inc., a leading provider of on-demand constituent engagement software and services to nonprofit organizations.

Convio is the first organization to join AFP’s Strategic Sponsorship program. The sponsorship program supports the work of the association in providing comprehensive knowledge and skills that fundraisers need in today’s constantly changing philanthropic environment, and in advancing the fundraising profession around the world.

“AFP and Convio are both committed to helping nonprofits address and overcome the world’s most pressing challenges,” said Paulette V. Maehara, CFRE, CAE, president and CEO of AFP.  “That’s one of the reasons why we are so pleased to welcome Convio aboard as our first Strategic Sponsor. AFP greatly appreciates Convio’s strong, ongoing support of philanthropy and ethical fundraising, and we look forward to a relationship that is highly beneficial to the fundraising community.”

“AFP and Convio share the common goals of supporting ethical and effective philanthropy and providing fundraising professionals with current resources and best practices to connect people with their causes,” said Sara Spivey, chief marketing officer for Convio. “We are pleased to begin this strategic relationship with such an esteemed organization that has served the fundraising community for more than 50 years and look forward to helping nonprofits to evaluate and evolve their approach to fundraising for years to come.”

Forward Looking Statements
This press release contains forward-looking statements intended to convey expectations as to the future based on plans, estimates and projections.  In particular, this press release contains forward-looking statements regarding Convio’s strategic relationship with AFP.  Although we believe that the expectations reflected in such forward-looking statements are reasonable, future circumstances might differ from the assumptions on which such statements are based. In addition, these statements can be affected by inaccurate assumptions and a variety of risks and uncertainties that could cause actual results to differ materially from those described in this press release.  These risks include but are not limited to: the unprecedented volatility in the global economy; the risk that the future business operations of Convio and/or AFP will not be successful; the risk that Convio will not realize all of the anticipated benefits from its strategic partnership with AFP; the risk that unexpected costs in the integration and operation of the strategic partnership will be incurred; the detrimental actions of competitors; adverse changes and developments affecting our industry; technological problems; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel and quarterly or cyclical variations in financial results. Other risks that could impact our business adversely are those risks generally associated with intellectual property infringement claims and other litigation; reliance on certain third-parties, including hosting facilities, software and application providers; and legislative actions which could reduce the effectiveness of our solutions and increase the costs of our business.  These factors and other risks and uncertainties are described in more detail, from time to time, in Convio’s filings with the Securities and Exchange Commission which are available free of charge at www.sec.gov or on our website at www.convio.com/investor. Should one or more of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Convio does not undertake to update or revise any of these statements as a result of new information, future events or otherwise.

About Convio
Convio is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations, or NPOs, to more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, alumni and other constituents.
For more information: www.convio.com

About AFP 
The AFP Strategic Sponsors program was designed for companies that want to create a year-round partnership with AFP that showcases their commitment to the association and its mission to advance philanthropy and ethical fundraising throughout the world. As a Strategic Sponsor, organizations work with AFP to develop the most highly trained fundraisers possible and educate the public about the importance of philanthropy. For more information about the program, contact Eron Jacobson, vice president, strategic partnerships, at (703) 220-7343 or ejacobson@afpnet.org.

The Association of Fundraising Professionals (AFP) represents over 30,000 members in 213 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. For more information, go to www.afpnet.org.

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.
kmclaughlin@convio.com
512-652-7865