As Charities Set 2010 Initiatives Nonprofit Professionals Share Resolutions and Insight into Needs and Challenges

Austin, Texas (January 7, 2010) —

As nonprofit organizations enter 2010 they have begun to execute plans and initiatives to help ensure success. Many nonprofit professionals focused on fundraising, marketing, advocacy and communication with these charities have made resolutions that will help them play a key role in those efforts. Through Convio’s website, online community and industry blogs, these professionals shared their resolutions to create the second annual “Nonprofit Resolutions Guide.” The guide provides insight, tips and techniques to help nonprofits reach their 2010 fundraising, advocacy and engagement goals.

Economy, efficiency and effectiveness, changing donor demographics driving 2010 initiatives

An online resolutions poll from December 2009, and insight shared at Convio Summit 2009, show that changing demographics of donors, volunteers and other constituents are affecting how nonprofits engage with different audiences. Some of the key resolutions for 2010 include:

• participants resolve to make their websites more donor and constituent friendly  to better tell their story, reach new people and raise funds,
• professionals are looking for technology that helps them better integrate traditional marketing and communications channels with online campaigns,
• with the economic downturn, many participants report losing donors and having others give less, moving them to resolve to reestablish those relationships and provide new opportunities to engage as the economy rebounds, and
• participants are looking for new methods to increase their housefiles including use of social media, traditional email marketing and implementing best practices at offline events that support online success.

Download the Guide
Nonprofit professionals can download the guide at www.convio.com/2010resolutions.

Join the Discussion
Nonprofit professionals can share their initiatives, resolutions and ideas on how to be successful at www.convio.com/resolve2010.
For more information about Convio, visit: www.convio.com

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.
kmclaughlin@convio.com
512-652-7865