Convio and Network for Good Enter into Strategic Relationship to Improve Donor Engagement for Small and Medium-Sized Nonprofits

Washington, DC (March 17, 2011) —

In response to recent research pointing to the need for charities to develop stronger relationships with donors online, Convio, Inc. (NASDAQ: CNVO) and Network for Good today announced a strategic relationship to provide donor management technology tools and training to small and medium-sized nonprofits starting in mid-2011.

The relationship will provide nonprofits with the Convio Common Ground CRM powered by Network for Good’s online transaction processing system. Common Ground allows nonprofits to manage supporters in one cloud computing-based database, with an integrated online donation solution and simple integration with a variety of email campaign tools.  Cloud computing solutions run on the Internet, thereby reducing many of the hassles commonly associated with installing on-premise technology. Convio and Network for Good also plan to work together to expand Network for Good’s training on donor management for nonprofits.  Network for Good provides training and tips to more than 150,000 nonprofit professionals each year, free of charge, as part of its mission to drive more resources to charity through technology.

“This is a tremendous relationship for us,” said Tom Krackeler, vice president of Common Ground for Convio. “Network for Good is a well-respected organization that has done an incredible amount to help nonprofits leverage the power of the Internet. We believe this relationship will make it easier for Network for Good clients to reach, inspire and engage supporters, and make it simpler to manage that relationship through Common Ground. Additionally, clients will benefit from the vast resources and best practices that Network for Good and Convio bring to the table.”

Network for Good said months of its own research inspired its strategic partnership with Convio.  “Network for Good recently completed a major study into online giving, and the most striking finding was how much the giving experience influences donor behavior,” said Network for Good CEO Bill Strathmann.  “We want to ensure that the smaller nonprofits we serve have access to sophisticated, yet easy-to-use tools like Common Ground to allow them to connect with their supporters in the most compelling way possible.  Good relationships are the prerequisite to great fundraising.” The study is available at onlinegivingstudy.org.

Online giving continues to be the fastest growing fundraising channel for nonprofits, jumping 40 percent from 2009 to 2010.

Forward Looking Statements
This press release contains forward-looking statements intended to convey expectations as to the future based on plans, estimates and projections. Although we believe that the expectations reflected in such forward-looking statements are reasonable, future circumstances might differ from the assumptions on which such statements are based. In addition, these statements can be affected by inaccurate assumptions and a variety of risks and uncertainties that could cause actual results to differ materially from those described in this press release. These risks include but are not limited to: the unprecedented volatility in the global economy; the risk that the future business operations of Convio and/or Network for Good will not be successful; the risk that Convio will not realize all of the anticipated benefits from its strategic partnership with Network for Good; the risk that unexpected costs in the integration and operation of the strategic partnership will be incurred; the detrimental actions of competitors; adverse changes and developments affecting our industry; quarterly or cyclical variations in financial results; the potential that our solutions do not meet the needs of our clients; technological problems; risks associated with successful implementation of multiple integrated software products and the ability to attract and retain key personnel. Other risks that could impact our business adversely are those risks generally associated with intellectual property infringement claims and other litigation; reliance on certain third-parties, including hosting facilities, software and application providers; and legislative actions which could reduce the effectiveness of our solutions and increase the costs of our business. These factors and other risks and uncertainties are described in more detail, from time to time, in Convio’s filings with the Securities and Exchange Commission which are available free of charge at www.sec.gov or on our website at www.convio.com/investor. Should one or more of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Convio does not undertake to update or revise any of these statements as a result of new information, future events or otherwise.

About Convio
Convio is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations, or NPOs, to more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, alumni and other constituents. For more information: www.convio.com

About Network for Good
Network for Good is a nonprofit organization that makes it easy to support any charity, anywhere online by offering simple, affordable and effective online outreach tools and donation processing to nonprofits, corporate partners and donors. Network for Good also provides free training and expertise in online giving through the Fundraising123.org, TheNetworkforGood.org, weekly webinars and other outreach so that small- and medium-sized charities can see bigger returns on their online marketing efforts.  For more information: www.networkforgood.org

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.
kmclaughlin@convio.com
512-652-7865