Convio Recognizes Innovator Award Recipients at Nonprofit Summit 2010

Fourteen Nonprofit Organizations Honored for Creativity and Innovation in Constituent Relationship Management, Online Marketing, Fundraising and Advocacy at Fifth Annual Conference

Austin, Texas (October 25, 2010) —

Convio, Inc., (NASDAQ: CNVO) today announced the winners of its fifth annual Innovator Awards as revealed at a ceremony today at the Convio Summit, the company’s annual conference where more than 1000 nonprofit clients, partners and industry thought leaders gather as a community to share common experiences and effective strategies for nonprofits. The Innovator Awards recognize clients who have shown innovation and achievement through the use of Convio’s online software and services to better engage supporters to help fulfill their missions.

"This is an impressive group of winners that embrace the idea of innovation and exemplify this year’s Summit theme of No Boundaries," said Gene Austin, CEO of Convio. "We are privileged to honor some of the brightest minds in the nonprofit sector today who are using technology as a catalyst to connect people with their missions reaching more people than ever before for the greater good, and very pleased to share this knowledge with the entire nonprofit sector."

Fourteen nonprofits received Innovator Awards and were recognized in categories including Best Overall Use of Convio, Best Online Fundraising Campaign, Best Email Communications, Best Integrated Marketing Campaign, Best List Growth, Best Website, Best Advocacy Campaign, Best Special Events Fundraising, Best Peer-to-Peer Fundraising, Best Use of New Media, Best Use of Convio Open, Common Ground CRM Visionary, and Applying CRM to Manage Your Mission. All Convio clients were eligible to submit nominations for the awards. For more information visit www.convio.com/2010innovators.

Winners by Category

Best Overall Use of Convio
Two winners were selected in the Best Overall Use of Convio category to represent the various sizes and budgets of Convio clients.

RESOLVE: The National Infertility Association (RESOLVE), a national, nonprofit, working to improve the lives of people with infertility, was presented with an Innovator Award in the Best Overall Use of Convio category for their effective use of a wide range of Convio products to further their mission including Convio CMS, Fundraising, Advocacy, Email, and Common Ground for their donor database. The organization has achieved remarkable results using this combination of Convio tools to improve their website, promote fundraising initiatives, and get people involved in advocacy issues. http://resolve.org/

Church World Service, a nonprofit organization that works with partners to eradicate hunger and poverty and promote peace and justice among the world's most vulnerable people, was presented with an Innovator Award in the Best Overall Use of Convio category for how effectively they take advantage of many Convio services and products to improve the success and efficiency of their online programs. http://www.churchworldservice.org

Best Online Fundraising Campaign
Pathfinder International, a nonprofit dedicated to improving reproductive health around the world, was presented with an Innovator Award in the Best Online Fundraising Campaign category for their “Two Months, Twice the Difference” matching gift fundraising campaign, which raised $34,060 in 60 days. http://www.pathfind.org

Best Email Communications
People for the Ethical Treatment of Animals (PETA), the largest animal rights organization in the world, was presented with an Innovator Award in the Best Email Communications category for its strategic use of email to create stronger relationships with its constituents and engage them effectively with content that speaks to their personal interests. http://www.peta.org

Best Integrated Marketing Campaign
Alzheimer’s Association, the leading U.S. voluntary health organization in Alzheimer care, support and research, was presented with an Innovator Award in the Best Integrated Marketing Campaign category for their successful marketing campaign to promote the organization’s Action Summit 2010. http://www.alz.org

Best List Growth
Rails-to-Trails Conservancy, the nation's largest trails organization dedicated to connecting people and communities by creating a nationwide network of public trails, many from former rail lines and connecting corridors, was presented with an Innovator Award in the Best List Growth category for using a variety of online technologies strategically to recruit new members and supporters. http://www.railstotrails.org

Best Website
The Humane Society of the United States (HSUS), the nation’s largest animal protection group, was presented with an Innovator Award in the Best Website category for their site’s compelling design, effective use of visuals to promote content and engage users, and innovative navigation. http://www.humanesociety.org/

Best Advocacy Campaign
Founded in 1910, the Dumb Friends League is a national leader in providing humane care to lost and abandoned animals, rescuing sick, injured and abused animals, adopting pets to new homes, helping pets stay in homes, and educating pet owners and the public about the needs of companion animals. The Dumb Friends League is the largest animal welfare organization in the Rocky Mountain region, welcoming tens of thousands animals to our two shelters. http://www.ddfl.org/

Best Special Events Fundraising
American Cancer Society, a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem, was presented with an Innovator Award in the Special Events Fundraising category for successfully creating and executing a series of online strategies and tactics for their Making Strides Against Breast Cancer fundraising event. http://www.cancer.org

Best Peer-to-Peer Fundraising Campaign
Be the Match Foundation®, which supports the National Marrow Donor Program® (NMDP) and Be The Match Registry®, was presented with an Innovator Award in the Best Peer-to-Peer Fundraising category for their successful Team Be The Match fundraising initiative that allows their constituents to raise money and awareness to grow the Be The Match registry. http://wwbethematchfoundation.org/

Best Use of New Media
The Human Rights Campaign (HRC), America's largest civil rights organization working to achieve lesbian, gay, bisexual and transgender (LGBT) equality, was presented with an Innovator Award in the Best Use of New Media category for integrating social media successfully into all its campaigns, and building a robust organizational presence on Facebook and Twitter. http://www.hrc.org/

Best use of Convio Open 
CARE, a leading humanitarian organization fighting global poverty, was presented with an Innovator Award in the Best Use of Convio Open category for their innovative idea to create a donation form built specifically for mobile devices as part of their Haiti relief efforts. http://www.care.org/

Common Ground™ CRM Visionary Category
Camfed, an international nonprofit dedicated to fighting poverty and HIV/AIDS in Africa by educating girls and empowering women to become leaders of change, was presented with an Innovator Award in the Common Ground CRM Visionary category for their sophisticated use of the solution to meet the diverse database needs of the organization’s U.S. and U.K. offices. http://www.camfed.org

Applying CRM To Manage Your Mission
Fair Trade USA, the leading third-party certifier of Fair Trade products in the United States, was presented with an Innovator Award in the Applying CRM To Manage Your Mission category for their use of both Salesforce and Convio Common Ground to create a solution that enables them to track information about relationships, business partners, corporations, grants and giving. www.fairtradeusa.org

About Convio
Convio is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations to more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, alumni and other constituents. For more information, please visit www.convio.com.