Convio, Inc. Releases Nonprofit Sector’s First Online Marketing (eCRM) Benchmark Report

New Study Includes Valuable Insight, Results and Analysis of Key Performance Metrics for Optimizing Online Marketing Programs

Austin, Texas (January 24, 2007) —

Convio, Inc. — the leading provider of online constituent relationship management (eCRM) solutions for nonprofits — today announced the availability of the nonprofit sector's first online marketing benchmark report to help nonprofit organizations create highly effective online marketing programs that maximize results.

"The Online Marketing Nonprofit Benchmark Index Study" provides nonprofit professionals with important insight and analysis involving key metrics for evaluating online marketing success. The report includes data compiled from nonprofit organizations across six vertical segments and of various sizes and levels of online maturity. It also discusses tactics for impacting key metrics and strengthening online marketing programs. Convio plans to produce the report annually to track the evolution of online marketing in the nonprofit sector. The company and its partners provide consulting services to help nonprofit organizations more effectively leverage the online channel. To download Convio's online marketing benchmark report, please visit www.convio.com/onlinebenchmarks2.

"By comparing its performance against similar groups, a nonprofit organization can more easily identify what aspects of their online marketing programs are performing strongly versus areas that may need improvement," said Vinay Bhagat, Founder and Chief Strategy Officer, Convio, Inc. "Our benchmarking study provides nonprofit professionals with a framework to help refine their Internet tactics, allocate resources more efficiently and improve overall effectiveness of their online marketing initiatives."

Convio's online marketing benchmark report includes:

• Discussion of key metrics that influence online marketing effectiveness, including Web site traffic, registration rate, email file size and others;
• Analysis and trend data involving each metric;
• Insights into how comparable organizations are performing against key metrics, including groups involved in animal welfare, environmental, Christian, health, public affairs and public broadcasting segments; and
• Tips and advice for improving different areas of an organization's online marketing program.

The study also summarizes how different vertical segments ranked against each other across each of the key metrics. For example, Convio's benchmark report shows that while animal welfare groups achieved the best ranking in email file growth, the same segment ranked lower compared to other verticals in the "registration rate" metric. In addition, the report summarizes different strategies and tactics used by organizations in various segments of the nonprofit sector to more effectively achieve their online marketing goals.

About Convio

Convio is the leading provider of on-demand software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Convio has online solutions for fundraising, advocacy, Web content management, event fundraising, ecommerce and email communications. All solutions include the Constituent360™ platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline databases.

Convio has been named one of the fastest growing private companies in the nation by Inc. magazine. The company's clients include American Red Cross, American Diabetes Association, American Society for the Prevention of Cruelty to Animals, AVON Foundation, Easter Seals, Farm Aid, National Multiple Sclerosis Society, Sierra Club, The Susan G. Komen Breast Cancer Foundation and Thirteen/WNET New York. For more information, please visit www.convio.com.

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.
kmclaughlin@convio.com
512-652-7865