Convio and Event 360 Reveal Success Strategies for Event Fundraising ROI

New Guide for Increasing Performance of Nonprofit Events Available at www.convio.com/rwr2010

Dallas, Texas (March 4, 2010) —

With the downturn in the economy, nonprofit executives and board members are more focused than ever on ensuring a positive return on investment (ROI) for development programs. Convio and Event 360, Inc., today released a guide designed to help nonprofit professionals better understand:

• the scope of the challenges they face when it comes to event fundraising;
• the importance of analytics; and
• strategies to deliver successful fundraising events.

The guide, introduced during a keynote session at the annual Run Walk Ride Council conference, provides insight into key metrics and best practices that nonprofits can implement to increase fundraising growth and event participation based on research and lessons learned from some of the nation’s most successful charity fundraising events. The guide is available at: www.convio.com/rwr2010 or www.event360.com/resources.

Currently, event fundraisers are experiencing increased pressure to cut costs and produce events with leaner budgets, yet in many cases provide for increased numbers of participants. When planned and executed with a combination of best practices, strategies, and the appropriate tools, event fundraising can contribute to a nonprofit’s bottom line. By measuring important data and using it strategically, organizations are finding ways to increase efficiency and event success.

Nonprofit organizations interested in learning more about event fundraising strategies and best practices can download the guide at: www.convio.com/rwr2010 or www.event360.com/resources.

About Convio
Convio is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations to more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, alumni and other constituents.

For more information, please visit www.convio.com

About Event 360, Inc.
Event 360 helps nonprofits use the art and science of event fundraising to create powerful experiences that drive giving, loyalty and awareness. Our strategic consulting services encompass analytics, event fundraising and production, online fundraising and communications, social media and IT, among other capabilities. Event 360 has developed and executed event fundraising programs for organizations such as the AIDS Healthcare Foundation, Alzheimer's Association, Church World Service, National Wildlife Federation, PetSmart Charities and Susan G. Komen for the Cure®. Visit www.event360.com to learn how Event 360 can help your organization manage the art and science of event fundraising.

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.
kmclaughlin@convio.com
512-652-7865