Cancer Research UK Implements Cloud-based Convio TeamRaiser™ to Help Event Participation and Fundraising

New Online Event Fundraising SaaS Available in the UK for the First Time

London, UK (January 24, 2012) —

Cancer Research UK is using Convio TeamRaiser™ to increase participation and fundraising for its Relay For Life event series.

Convio, which supplies its cloud-based fundraising, marketing and CRM software to more than 1,500 U.S. nonprofits, has made TeamRaiser available to UK charities for the first time. It will provide Relay For Life with a fully branded online platform that allows registration, online donations, real-time fundraising reporting, event management, email capability and social media integration to maintain engagement with participants all in one easy-to-use package.

Relay For Life is a unique celebration of life and hope, organized by volunteer committees. Months of fundraising culminates in a fantastic family and team event, which unites communities to help beat cancer.

“Investment in Convio TeamRaiser is central to our ambitions for growing Relay For Life,” said Simon O’Leary, Head of Volunteer Fundraising at Cancer Research UK. “TeamRaiser allows us to provide a better experience to members of the public who are registering for our Relay For Life events and crucially provides more integrated fundraising capability that we can use to drive incremental income growth. We are very proud to be the first organization in the UK to be using TeamRaiser and look forward to working with Convio in the future to further develop our on line processes for Relay For Life.”

TeamRaiser comes with an array of features to help Cancer Research UK maximize participant fundraising for Relay For Life. As well as individual event participants being able to track their own progress, TeamRaiser provides robust reporting at every level. Cancer Research UK has a real-time picture of how all Relay For Life events are doing, has better access to donor data and is able to manage the complex accounting and logistical challenges of an event spanning a twelve month period.

“Using integrated cloud-based software is by far the most cost effective and efficient way for charities to make the most of online channels and build more valuable long-term relationships with supporters,” said Martin Campbell, UK Managing Director, Convio. “The American Cancer Society has been using TeamRaiser since 2005, during which time it has increased online revenue by 48 percent, so we hope to see a similar increase in funds raised for Cancer Research UK’s Relay For Life.”

Personalized emails and messages, so important to engaging event participants, can now cascade all the way through the organization from “Relay For Life Chairs” through to team captains, to participants and their supporters. TeamRaiser is also fully integrated with social media, with participants able to sign in using their Facebook or Twitter log-ins and spread the word to their friends and family, while the Flickr and YouTube integration makes it easy to share photographs and videos from Relay For Life events and even embed them on the website.

Convio entered the UK market in July 2011 with the acquisition of third-sector online fundraising and web development agency Baigent Digital and works with over 50 UK charities including UNICEF UK, Salvation Army UK & Ireland and Action for Children.

About Convio
Convio is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations to maximize the value of every relationship. With Convio solutions, nonprofits can more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, event participants, alumni and other constituents. Convio offers two open, cloud-based constituent engagement solutions: Convio Common Ground® for small- and mid-sized nonprofits and Convio Luminate™ for enterprise nonprofits. Headquartered in Austin, Texas with offices across the United States and United Kingdom, Convio serves more than 1,500 nonprofit organisations globally. Convio is listed on the NASDAQ Global Market under the symbol CNVO.

For more information, www.convio.co.uk or www.convio.com

About Cancer Research UK and Relay For Life

• Cancer Research UK’s Relay For Life is a unique celebration of life and hope which unites communities to help beat cancer and culminates in a fantastic family and team event.
• Teams of between eight to 15 people - of all ages, levels of fitness and from all walks of life - take part in the overnight fundraising festival.
• Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research
• The charity’s groundbreaking work into the prevention, diagnosis and treatment of cancer has helped save millions of lives. This work is funded entirely by the public.
• Cancer Research UK has been at the heart of the progress that has already seen survival rates double in the last forty years.
• Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses.
• Together with its partners and supporters, Cancer Research UK's vision is to beat cancer.

Forward-looking Statements
This press release may contain forward-looking statements intended to convey expectations as to the future based on plans, estimates and projections. Although we believe that the expectations reflected in such forward-looking statements are reasonable, future circumstances might differ from the assumptions on which such statements are based. In addition, these statements can be affected by inaccurate assumptions and the impact of a variety of risks and uncertainties that could cause actual results to differ materially from those described in this press release including, among others: unfavorable economic and business conditions, in particular with respect to the nonprofit market in which we operate; challenges and risks relating to attracting and retaining customers; a loss of significant customers or a substantial reduction in orders from our existing customers; a reduction in usage of our systems by our customers or their clients and a corresponding reduction in usage revenue; an inability of customers to pay for our solutions and services; risks related to challenges associated with developing new and enhanced solutions that meet the needs of our clients; risks related to technological changes or alternative technologies that could make our products and services less competitive; risks associated with successful implementation of multiple integrated software products; risks associated with acquisitions and their integration; and the ability to attract and retain key personnel. Other risks that could impact our business adversely are those risks generally associated with management of growth; lengthy sales and implementation cycles; intellectual property infringement claims and other litigation; reliance on certain third-parties, including hosting facilities, software and application providers; the ability to access sufficient funding to finance desired growth and operations; and legislative actions which could reduce the effectiveness of our solutions and increase the costs of our business. These factors and other risks and uncertainties are described in more detail, from time to time, in Convio’s filings with the Securities and Exchange Commission which are available free of charge at www.sec.gov or on our website at www.convio.com/investor. Should one or more of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Convio does not undertake to update or revise any of these statements as a result of new information, future events or otherwise.

Press Contact (UK):
Paul Allen
Rise PR
paul@risepr.co.uk
07515 199 487

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.
kmclaughlin@convio.com
512-652-7865