Convio Makes Luminate Online™ Available in the UK for the First Time

Cloud-based platform combines email marketing and online fundraising tools to help charities raise funds and engage supporters across multi-channels, including mobile and social media.

London, UK (March 1, 2012) —

Online fundraising, marketing and CRM specialist Convio has today made Luminate™ Online available to UK charities for the first time.

Luminate Online is a cloud-based solution that allows charities to integrate all their messages, create and manage fundraising campaigns, process donations and track results all within one platform. Its features include email marketing, fundraising and events, and it allows charities to create fully-branded, personalised communications to supporters via the channel of their choosing, including Facebook and mobile.

U.S. charities already using the Luminate platform have realized increases in fundraising results, improved campaign effectiveness and better supporter engagement. The UK version has been developed to meet the specific needs of UK charities, including UK address look-up and Worldpay payment processing, plus the ability to process Direct Debits and Gift Aid.

“A multi-channel and integrated approach to fundraising is absolutely crucial for charities and key to building deep and long-lasting relationships,” said Martin Campbell, UK Managing Director, Convio. “Donors, supporters and volunteers are no different to anyone else in that they want relevant content delivered via the channel of their choosing. Luminate Online allows charities to communicate through Facebook, mobile websites, smartphone apps and texts using Convio APIs, as well as more traditional media.”

The functionality within Luminate Online provides charities with the tools to quickly create fully-branded and integrated email or fundraising campaigns, with marketing emails, campaign microsites and newsletters containing personalised content based on the recipient’s profile. Fundraising capability includes the tailored creation of gift options to match a donor’s preferences or past donations, the easy building of donation forms, and comprehensive reporting and analysis to show what is working and what is not.

Luminate Online also contains Convio TeamRaiser™, a fully branded online event fundraising platform that allows registration, online donations, real-time fundraising reporting, event management, email capability and social media integration to maintain engagement with participants.

The online fundraising, marketing and TeamRaiser elements of Luminate Online are also available separately. TeamRaiser launched in the UK January 2012 with Cancer Research UK using the platform for its Relay For Life event series.

As a cloud-based solution, Luminate Online offers charities flexibility over adoption, with users added according to requirements.

“Charities are turning to the cloud in ever increasing numbers and as flexible cloud-based software, Luminate Online can adapt to the specific operations and processes of a charity, rather than force that organization to adapt to the technology,” concluded Martin Campbell of Convio. “The future of online engagement and fundraising is undoubtedly in the cloud, and Luminate Online can meet the particular needs of any charity.”

About Convio
Convio is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations to maximize the value of every relationship. With Convio solutions, nonprofits can more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, event participants, alumni and other constituents. Convio offers two open, cloud-based constituent engagement solutions: Convio Common Ground® for small- and mid-sized nonprofits and Convio Luminate™ for enterprise nonprofits. Headquartered in Austin, Texas with offices across the United States and United Kingdom, Convio serves more than 1,500 nonprofit organisations globally. Convio is listed on the NASDAQ Global Market under the symbol CNVO.

For more information, www.convio.co.uk or www.convio.com

Forward-looking Statements
This press release may contain forward-looking statements intended to convey expectations as to the future based on plans, estimates and projections. Although we believe that the expectations reflected in such forward-looking statements are reasonable, future circumstances might differ from the assumptions on which such statements are based. In addition, these statements can be affected by inaccurate assumptions and the impact of a variety of risks and uncertainties that could cause actual results to differ materially from those described in this press release including, among others: unfavorable economic and business conditions, in particular with respect to the nonprofit market in which we operate; challenges and risks relating to attracting and retaining customers; a loss of significant customers or a substantial reduction in orders from our existing customers; a reduction in usage of our systems by our customers or their clients and a corresponding reduction in usage revenue; an inability of customers to pay for our solutions and services; risks related to challenges associated with developing new and enhanced solutions that meet the needs of our clients; risks related to technological changes or alternative technologies that could make our products and services less competitive; risks associated with successful implementation of multiple integrated software products; risks associated with acquisitions and their integration; and the ability to attract and retain key personnel. Other risks that could impact our business adversely are those risks generally associated with management of growth; lengthy sales and implementation cycles; intellectual property infringement claims and other litigation; reliance on certain third-parties, including hosting facilities, software and application providers; the ability to access sufficient funding to finance desired growth and operations; and legislative actions which could reduce the effectiveness of our solutions and increase the costs of our business. These factors and other risks and uncertainties are described in more detail, from time to time, in Convio’s filings with the Securities and Exchange Commission which are available free of charge at www.sec.gov or on our website at www.convio.com/investor. Should one or more of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Convio does not undertake to update or revise any of these statements as a result of new information, future events or otherwise.

Press Contact (UK):
Paul Allen
Rise PR
paul@risepr.co.uk
(+44) 07515 199 487

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.
kmclaughlin@convio.com
512-652-7865