Lupus Foundation of America Selects Convio to Expand Opportunities for Online Engagement with Members, Volunteers, Subscribers and Donors

LFA to Use Convio's Integrated Online Constituent Relationship Management (eCRM) and Data Integration Tools to Personalize Communications, Increase Online Fundraising

AUSTIN, TEXAS (January 10, 2008) —

The Lupus Foundation of America (LFA), the nation's leading nonprofit voluntary health organization dedicated to improving the diagnosis and treatment of lupus, has selected Convio to power and support the organization's online engagement with members, volunteers, subscribers and donors. LFA is using Convio Email Marketing and Convio Fundraising modules to personalize and expand its relationships online.

"Convio's expertise in helping nonprofit organizations achieve results and its experience at synchronizing online data with our DonorDirect offline database made Convio the clear choice for expanding our online outreach," said Duane Peters, Vice President for Advocacy and Communications at LFA.

The LFA launched Convio in time to conduct its year-end holiday giving campaign, which provided supporters with new donation options, including the ability to create a lasting memorial in honor of a loved one, honor a loved one with a donation in his/her name, and/or give a recurring monthly donation.  Working with Convio's Client Success Services team, LFA revised its enewsletter signup process to accelerate its housefile growth, and is now looking at redesigning its homepage and develop a strategy for how to best use its free Google AdWords advertising grant.

"Convio's online tools and strategic advice is especially valuable to an organization like ours with an online team of only two people," said Wick Davis, Director, Content & Community. "Convio Essentials 3-day training was exactly what we needed to get us started right away. Learning alongside larger nonprofits as well as smaller organizations like ours was extremely useful."

About the LFA

The Lupus Foundation of America, Inc. is the nation's leading nonprofit voluntary health organization dedicated to finding the causes of and cure for lupus, an autoimmune disease that is estimated to affect some 1.5 - 2 million Americans. Through programs of research, education, patient services, and advocacy, the LFA and its chapters and support groups provide strong leadership to bring national attention and resources to address this urgent national health issue. For more information, please visit http://www.lupus.org/.

About Convio

Convio is a leading provider of on-demand constituent relationship management software and services to nonprofit organizations to enable nonprofit organizations to more effectively raise funds, influence public policy and support their missions by leveraging the Internet to build strong relationships with constituents. The Company's online constituent relationship management, or eCRM, solution includes a suite of on demand software modules for fundraising, advocacy, email marketing and Web content management complemented by a portfolio of best-in-class consulting services. Convio's clients include American Red Cross, American Diabetes Association, American Society for the Prevention of Cruelty to Animals, National Multiple Sclerosis Society, Sierra Club, Susan G. Komen Foundation, and National Public Radio. For more information, please visit www.convio.com.

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.
kmclaughlin@convio.com
512-652-7865