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- Improved search engine optimization using metadata in CMS resulting in referrals from Google’s organic search to climb more than 260 percent year-over-year.
- Increased the number of unique visitors for one of the UN Foundation’s website by 45 percent and the corresponding email list grew by 26 percent.
- Showed a 77 percent jump in unique page views for the organization’s main website, and a 50 percent increase in the average time visitors spent on the site.
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- Experienced a 63 percent increase in online giving in the first nine months after the new website went live
- Page views to the site increased 9 percent, unique visitors by 29 percent and total visits by 25 percent;
- Online gifts increased 46 percent
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- Able to more closely monitor and optimize their sustained giving donations with Convio’s new sustained giving credit card features
- Boosted holiday giving campaign results by adding a deadline in the call to action; sending a reminder email the day before the deadline led to a 55 percent boost in revenue
- Launched a multi-series renewal campaign in which the second email in the series led to a 79 percent increase in revenue
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- Utilized open technology, the NTHP This Place Matters campaign included a social media strategy that involved Google Maps and Flickr.
- By allowing individuals to share their voices and tell their stories about places that matter to them, NTHP overcame an obstacle that challenges many nonprofits providing fresh online content.
- The organization now has more than 1000 photos to display on its website that it never had before, in addition to hundreds of new stories from individuals that it can use in different ways while also engaging a new audience and converting them to members.
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- Convio Common Ground CRM was the ideal solution because it was a powerful, web based system that could fully integrate with MLF’s existing databases
- Common Ground can push information out of its volunteer, accounting and online marketing systems into Common Ground and look at individual donors or volunteers, communities, truck teams — all as isolated groups or a complete 360-degree view
- The system flexibility enables the organization to see how the all of the data is related and properly segment and target individuals with effective and engaging communication methods
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- Entered the Convio Go! program in June 2008 as part of a strategic initiative to invest in online communications
- More than paid for the Convio Go! program with its first online appeal
- Achieved their leadership team’s goals without spending more than 10 hours of staff time per week
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- Improved internal website traffic and better staff understanding of content organization and integration, resulting in less time to maintain the website, often due to dynamically driven and related content automation
- Email conversion rate increased from 2.0 percent to 8.5 percent; Google organic search visits increased 23 percent; Google listing now includes CDF program links
- Average time on website up 15 percent; bounce rate improved 1.37 percent
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- Common Ground is more than a donor database and has created value for the overall operation by streamlining and automating their business processes.
- Eliminated the use of spreadsheets and various systems to manage donor and volunteer relationships and have consolidated critical data into Common Ground.
- Hope for Israel’s online marketing and fundraising model has matured quickly as they have started to build online marketing campaigns with targeted segmentation.
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- Developed an effective and accessible strategy to tap the power of Facebook, a popular social networking site
- Used boundless Fundraising, built by Charity Dynamics, Convio TeamRaiser, and APIs made available through the Convio Open Initiative to empower supporters to fundraise on the organization’s behalf
- boundless Fundraising social networking application was adopted by 676 participants
- Komen Austin received more than 2700 referrals from Facebook as a result of the application
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- With Convio Go!, Gillette Specialty Healthcare increased email housefile by 408 percent
- Year-end campaign generated $20,500 total online, averaging $216 per gift
- Exceeded 12-month goal to increase online donations by 25 percent in first nine months
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- Created “Plant a Tree” Facebook application to support long-term effort focused on reforestation
- Within six months, built entirely new community of more than 1,600 Facebook users
- Group continues to build awareness, generate interest and increase loyalty among new supporters with frequent and relevant communications
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- 33% more time saved with highly-automated Connector synchronization of data between the two systems
- 95% more time saved with the capability to access RE-side segmentation (groups and lists) and automatically build corresponding groups in Convio
- Improved confidence in reporting capabilities and decisions based on results, due to data integrity
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- 100% more efficient in gift entry and auditing due to the import/export features of Convio Database Connector to The Raiser’s Edge®
- Real-time data integration to 105,000 constituent records stored in The Raiser’s Edge enables current and personalized online communications to constituents
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- Email communications have a unified look and feel, regardless of which department sends the message.
- Better constituent experience through rationalized emails and improved personalization.
- First email solicitation sent using Convio had an open rate of 20%, a click-thru rate of 10% and resulted in 40 gifts within the first hour.
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- Grew email list by 20 percent and increased monthly website visitation by 26 percent
- Paid for its three year technology investment with funds raised online in the first year alone
- Learned strategic planning and online marketing best practices in order to replicate programs in the future
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- Received $1 million in donations online during FY07
- "The Great Turtle Race" campaign attracted 50,000 new constituents within a two week period and garnered extensive media coverage
- Grew email addresses from 4,000 to more than 100,000 in two years (an increase of 2400%+)
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- Raised $582,000 online during FY2007, including $80,000 through TeamRaiser
- Increased online donations to as much as $130,000 per month
- Empower event organizers and participants to fundraise effectively online
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- Raised $285,000 online in FY 2008 (a $100,000 increase from FY 2007)
- Had a ten-fold increase in profile updates during a one year period
- Registered more than 500 people online for regional events tied to the foundation's capital campaign
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- Grew online housefile by more than 400% to nearly 50,000 active email addresses
- Increased online revenue by over 400% through file building, campaign integration and multi-channel approaches
- Since 2001, raised more than $1.9 million online, accounting for 13% of total annual revenue
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- Raised $45,000 online in the last two weeks of 2006
- Raised a total of $331,000 online in 2007 — well over double the amount raised online in 2006
- Grew its house file by 365% (from 1,426 to 5,218 email addresses)
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- Conversion rates averaging 10%
- Grew the organization's email list from 15,000 to 77,000 in three and a half years
- Increased online revenue from $35,000 to more than $1 million per year
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- Grew online constituency by 700% in two years
- Achieved a 398% growth rate in newsletter signups
- Raised $50,000 from the Paul Anderson Cycling Challenge, $30,000 of which was donated online
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- Grew housefile from 2,000 to 6,000 emails addresses in 2 years
- Launched successful, rapid-fire advocacy campaign with high open and click-thru rates to support Colon-Prostate Treatment Act
- Automatic data synchronization reduced process from 10-15 hours per week to 30 minutes
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- Increased overall online revenues by approximately 61% since using Convio
- Increased online gifts by 347% in 2007
- Generated an average online gift of $288.90 compared to average offline gift of $83
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- Raised $40,000 in online donations from "Fill America's Fridge" 2007 campaign
- Grew its email list by nearly 10%
- Increased online revenue by 40% from fiscal years 2005 to 2007
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- Added more than 200,000 new registrants with email addresses
- Daily registration rate peaked at more than 700 users per day
- Improved value of website content including interactive components such as blogs and downloads
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- Increased number of email addresses from 13 to over 4,600 in just over two years
- Realized a 116% increase in revenue from year one to year two
- Attracted young donors by approaching website as an integral marketing and communications tool
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- Increased online giving from just over $32,000 in FY03 to more than $168,000 in FY07
- Grew email list from 4,000 in 2005 to 32,000 in 2007
- Launching new cross-departmental initiatives
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- 100% growth of email roster in 2004
- Localized more than 30 regional email newsletters
- Raised more than $1.4 million online in one year
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- 250% growth in monthly website visitors
- 43% increase in educational materials distributed
- 46% increase in clinic directory
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- More than doubled email list; considerably improved email deliverability rates
- Letter edit rates for advocacy campaigns reached up to 43%
- Simultaneously execute and track multiple fundraising campaigns
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- Launched first fundraising and advocacy campaigns within two weeks
- Created of three interactive websites, composed of more than 3,500 pages
- "Hands Off Our Coast" campaigns: 200,000 letters sent to U.S. Senators, raised $9,000
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- Online registrations doubled in the first year and continue to increase
- Online pledge dollars increased about 1000% in two years
- Total expenses in 2007 were 19% of total online revenue, with Race expenses at an all-time low of 15%
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- Grew email list more than 143 percent in six months
- Raised more than $1 million online in seven months
- Cut costs in half for donation processing
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- Grew email address file by more than 3,000 in about 18 months
- Able to communicate with constituents immediately
- Uses offline data to help target online donor programs and appeals
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- More than 50x growth of email roster
- Average 1,200 new website registrants per month
- 100+ websites with consistent branding and design
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- Significant increase in website visitors and online donations
- Automated tasks that were highly manual in the past
- Established regular email communications with donors
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- Nearly doubled list of email addresses
- 150% growth in online donations in 2003
- Raised 10 times more online than Convio cost
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- Within a year, grew email list by 240%
- Ten times as many new subscribers each month
- Campaigns resulting in 8% Tell-a-Friend recruitment rate
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- Grew email roster from 5,000 to 12,000
- Raised $121,000 online in 2003
- 88% of newsletter recipients renewed membership
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- Generated $1.3 million in membership dues and donations
- Managed more than 135 paid and unpaid events online
- Delivered nearly 140,000 letters and emails to elected officials, successfully opposing a state bill
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- Increased email address file by 14 fold since 2002
- Increased online revenue 15 fold since 2002
- Now collects 25 percent of dues revenue online
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- Reduced time spent on data synchronization by almost half
- One integrated system reduced manual processing of events, donations and purchases
- Standardized data transfers between Convio and Blackbaud's The Raiser's Edge
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- Raised more than $130 million online
- Launched over 15 local chapter sites and 500 corporate giving sites
- Delivered more than 72 million emails
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- Generated over $34 million in online revenue
- Increase online revenue to $11 million, exceeding fundraising goal by $3 million
- Engaged over 82,500 advocates who have generated over 857,000 messages
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- Grew email list from 326 addresses to more than 60,000 in 5 years
- Increased the number of Child Safety Kits ordered from about 17,000/year to 100,000+
- More than 600 people registered within 48 hours for eVolunteer recruitment campaign
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- Increased online revenue 170% in first year of using Convio
- Increased total gifts by 41%, grew average gift size by $3.27 via "Memorial Day Quiz" email campaign
- Grew email list to 1.2 million
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- Drove participation in "The Walk for Hunger," increasing online donations almost 200%
- Increased web traffic during Walk season by more than 50%
- Email open rates rose as high as 51%
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- Grew email roster from 1,800 to 20,000
- Average 900 new online registrants every month
- Raised more than $800,000 online from January through mid-November 2005
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- Raised over $73,000 online within the first 10 months with Convio
- Increased email addresses from 150 to 1,800 in 12 months
- One staff member manages all online marketing, worked with a Convio Interactive Consultant to devise strategy
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- Increased online donations 65 percent in first six months
- Increased online registered users more than 150 percent
- Paid three-year projected costs of Convio in three months
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- Grew email roster from 3,500 to 13,000
- Sent more than 325,000 individual emails
- Processed $5,300 in online ticket sales and reservations
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- Improved event attendance by up to 80%
- Doubled online donations within six months of using Convio
- Grew email file by more than 30% in less than a year
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- Increased online monthly donations from $2,000 to $10,000
- Doubled email file in just over 12 months
- Unique website visitors have increased from 8,000 to 20,000+
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