Integrated Marketing Guides

Best practices papers for integrated marketing for nonprofits
On-demand Webinars on integrated marketing for nonprofits
Featured articles on integrated marketing for nonprofits

Best practices papers for integrated marketing for nonprofits

Integrating Online Marketing (eCRM) with Direct Mail Fundraising

This paper by Convio and StrategicOne, an integrated marketing analytics company, illustrates the powerful impact online communications and engagement can have on direct mail donors, regardless of whether they actually donate online.

Download the nonprofit integrated marketing paper

On-demand Webinars on integrated marketing for nonprofits

Social Media for Social Good

With so many new social media tools to use to reach out to your constituents, do you know where to start? In this webinar, you'll discover the latest research, online trends and real-world examples of social media for nonprofits.

View the on-demand webinar

Holiday Campaigns That Work

Discover the five proven steps to creating an effective holiday/year-end campaign — plus learn from other organizations with real examples of successful holiday appeals.

View the on-demand webinar

Featured articles on integrated marketing for nonprofits

The following articles appeared in recent issues of Convio Connection, the free bimonthly newsletter for nonprofits on how to attract constituents, drive action, and build loyalty through online relationship management.

The fundraising landscape is changing. Are you ready?
Making sure that your organization is ready for success in this changing landscape requires a strategic approach executed via the right resources and tools.

Going Against the Grain – Benchmark Study Indicates Online Growth Despite Economy
The Convio Online Marketing Nonprofit Benchmark Index™ Study indicates that online engagement — whether it is fundraising, advocacy or building a constituent database — continues to see positive growth even in a down economy.

Strengthening Your Online Presence: Now is the Time
The urgency of rethinking the fundraising model in challenging economic times

Ask the Expert: Why is Growing Your Web Traffic and Increasing Conversion More Important Than Ever?
Understanding where your website traffic is coming from and measuring your return on investment is critical to help you make future marketing decisions.

Nonprofit 2.0: Accelerating Your Organization to Success
When to partner so your organization can focus on its mission.

Ask the Expert: What are Five Key Things to Consider When Deciding Whether to Build Your Own Web Applications?

Nonprofit Technology for Today's Changing Global Village
Maybe you can't change the world in a day. But with the right software partner you can change the world everyday.

Convio's New MultiCenter Simplifies Life for Federated Organizations
MultiCenter makes it easy for chapters of multi-affiliate organizations to coordinate and share data, content and branding.

Nonprofit 2.0 – Leveraging Technology and Social Capital
Larger nonprofits can learn from their smaller peers that leverage technology and social capital to gain efficiencies online and offline.

Lessons and Ideas to Replicate from Campaign '08
The 2008 candidates have propelled past tactics of online engagement and fundraising to even greater success. Take a cue from the top political campaign strategists and social networking online experts in how to leverage the Internet as a strategic relationship tool that is changing philanthropy, advocacy and politics.