 Next Generation of American Donors
Are You Prepared When Your Mission Calls?
Nonprofits: Time to Get Mobile
Make the Right Ask, to the Right Donor, at the Right Time
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Dear Nonprofit Professional,
The beginning of 2010 has focused on relief efforts for earthquake victims around the globe. These tragedies have reinforced the need for organizations of all kinds to have a strong crisis plan and the right technology in place to spread awareness and to manage the potential surge of donations. This issue of Connection provides tips on creating a rapid response plan, and explains the value of mobile and ways to leverage this new technology to maximize fundraising and outreach in times of need.
In addition, we are pleased to introduce new direct marketing features in Common Ground that organizations of nearly any size will enjoy, and announce landmark research from Convio, Edge Research and Sea Change Strategies on “The Next Generation of American Giving.” This study is the first definitive look at the contrasting charitable habits of Gen Y, Gen X, Boomers and Matures, and will likely affect your strategic plan in 2010 and beyond.
We are here to support your mission and help you reach the next generation of donors throughout times of crisis and in times of joy.
 Regards,
Gene Austin
Chief Executive Officer, Convio
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ONLINE, ON TARGET
Next Generation of American Donors; Changing the Art and Science of Fundraising?
Tad Druart, Director, Marketing & Communications, Convio
A study on the charitable habits, preferences and differences for Gen Y, Gen X, Boomers and Matures by Convio, Edge Research and Sea Change Strategies. |
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ASK THE EXPERT: YOUR QUESTIONS, ANSWERED
Are You Prepared When Your Mission Calls?
Molly Brooksbank, Lead Interactive Consultant, Convio
Do you have a rapid response plan, and are you prepared to maximize fundraising and outreach in times of need? |
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GUEST PERSPECTIVE
Nonprofits: Time to Get Mobile
Allyson Kapin, Founder, Women Who Tech and Partner, Rad Campaign
In times of natural disasters like the catastrophic earthquake that hit Haiti, can a mobile strategy help raise money in times of crisis? |
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NEW FROM CONVIO
Make the Right Ask, to the Right Donor, at the Right Time
Tompkins Spann, Senior Market Strategist, Convio
Learn how Common Ground can support your direct marketing needs.
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 | The Next Generation of American Giving | |
An in-depth look into the contrasting charitable habits of Gen Y, Gen X, Boomers and Mature donors. Are you positioned to capture the attention of the next generation of donor?
 Download the research
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| Early Signals on Mobile Philanthropy | |
This research indicates that mobile philanthropy, while not universally accepted, is gaining traction with younger generations, and the text-to-gift efforts around Haiti could be the tipping point for greater adoption.
Download the research
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 | Common Ground Videos | |
Think there's nothing new in donor management? Think again.
To see just how easily Common Ground integrates with your nonprofit and makes your workday easier, we invite you to sit back and watch a few short videos.
Watch now
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