Mar/Apr 2008

Interactive Online Campaign Helps America's Second Harvest Feed the Hungry

Human and social services organizations serve people in need and have unique online needs to honor their missions. These groups need streamlined, cost-effective ways to raise money outside of annual campaigns. They look for creative ways to engage supporters and extend their reach to get younger donors involved.

After the overwhelming response online to hurricanes Katrina, Rita and Wilma, America's Second Harvest – The Nation's Food Bank Network recognized that the Internet was a major channel for the organization to raise funds. The nation's largest charitable domestic hunger-relief organization had two primary fundraising objectives: to give people an easy way to donate and have the back-end support to conduct strategic online communications to donors.  

Working with Convio's Client Success Services team and partner Merkle, Inc., America's Second Harvest increased its capacity to find new prospects and build deeper relationships with their existing donors. In two years, the organization has increased online donations by 40% and grown its email house file by 10%.

The organization raised $40,000 online through its creative, interactive online fundraising campaign, "Fill America's Fridge."

Online marketing now plays a major role in the organization's efforts to engage current and attract new supporters, raise funds and build awareness about hunger in America. "Convio has a wealth of information on the industry," says Natania Bach, Direct Marketing Associate at America's Second Harvest. "Convio's client services team shares their knowledge to help us achieve our goals, and ensures that we are able to learn and adopt the latest best practices in online marketing."

For more information on how organizations like America's Second Harvest are achieving extraordinary results, see Convio's client case studies.