Mar/Apr 2008

Partner Profile: Amergent

Amergent is a full-service agency specializing in direct response fundraising services and database management solutions. Since 1980, Amergent has helped hundreds of nonprofit organizations raise more money. 

We offer a variety of services, including creative and strategic development, program analysis, database management and fundraising software solutions, and integrated direct mail production, in order to fulfill our mission: working together to create friends for life.

At Amergent, we are unique in our ability to use advanced analytics and data mining to identify opportunities within a client's donor file which will raise more money for their organization in the near and long term. We then use our deep expertise in fundraising strategies and direct response programs to inspire positive patterns of donor giving that are renewable and forecast-able. By keeping our focus on understanding and delivering to the donor what they want — we are able to raise more net money for an organization's good work.

Our approach to analysis has been to make it a completely practical process. We routinely conduct sophisticated studies of donor and prospect behavior, but it is done within a client or prospect's realm of understanding. We are able to do this because of the leading-edge proprietary tools we have, and the level of experience of our strategists who interpret the results of the analysis. This combination of the best tools and the best talent makes Amergent the best choice for our clients' fundraising programs.

Additionally, we also provide leading-edge technology solutions and database management services to help nonprofit organizations realize their full fundraising potential. Amergent's Web-based "Portfolio™" Fundraising CRM system is quite simply the most comprehensive and easy to use database management solution for nonprofit organizations. Portfolio™ provides functionality to handle everything from complex, high-volume, multi-channel direct marketing programs to highly personalized, one-to-one major and planned gift cultivation — and everything in between!

Everyday, we at Amergent endeavor to fulfill our goal of being the leading strategic direct marketing agency and technology solutions provider to the non-profit market.

To learn more about Amergent, please contact Mark Connors at 800-370-7500 x1920 or email him at mconnors@amergent.com.