Nonprofit Sector Research
Knowledge about your organization's supporters is critical to your success in fundraising, marketing and advocacy. So is solid information about trends and successes in the nonprofit sector. After all, your online strategy should be based on proven techniques and data, not just theory.
At Convio, we understand this need. So, we conduct and share research to help you (and us!) understand what's happening in the sector. We also pull from our research to develop and share best practices that help lift your online results.
Key areas of research include:
- Integrated multi-channel marketing
- Email communications best practices
- Email list building best practices
- Online direct response fundraising optimization
- Constituent engagement
- Major and mid-level donors
- User experience
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The 2009 Convio Online Marketing Nonprofit Benchmark Index™ Study
Do you know if your organization is outpacing the industry or is underperforming? Do you know how the fourth quarter of 2008 affected online fundraising across the nonprofit industry as a whole? The study is designed to help nonprofit professionals evaluate beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. This year’s study analyzes data compiled from 597 nonprofit organizations, representing millions of online interactions and transactions from Convio’s Software-as-a-Service (SaaS) system. |
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Join The Race - Five Proven Success Strategies for Nonprofit Event Fundraising
With economic stress, increased competition, and global awareness, how can nonprofit fundraising events improve program performance? Through research conducted by Convio and Event 360, with the support of the Run Walk Ride Council, several key trends and best practices emerged on managing a successful fundraising event.
This paper highlights the strategies and performance metrics that any nonprofit organization with a special event fundraising program can utilize to achieve their goals.
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The 2008 Convio Online Marketing Nonprofit Benchmark Index™ Study
What should a nonprofit measure when the objective is to raise money, drive website traffic, build an email file, drive response to an appeal, or take some other action? Even when you know what metrics are important and how to measure them, how do you know if your results are good?
This study by Convio was designed to help nonprofit marketers answer the following questions:
- What online marketing metrics should I focus on?
- How is my organization doing?
- What targets should I set for my organization?
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The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors
For the decade or so that charities have been raising money online, the lion's share of attention has gone to small gift fundraising. This seminal research into the online behaviors and preferences of major and middle donors, shows that there is significant room for improvement in the way nonprofits meet their online needs.
Learn more about the habits of this important constituency and the opportunity for nonprofits to better leverage the Internet to take relationships with donors to new levels.
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Christian Online Marketing and Fundraising Benchmarking Report
This report compiles a series of benchmarks from 38 Christian organizations currently using the Convio platform for evaluating fundraising, email, advocacy, and marketing success online, and reveals that faith-based organizations continue to be a top performer in key online marketing metrics. The report also reviews the aspects of faith-based organizations and their constituents that help drive strong online performance.
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