Online Fundraising Guide: Using the Internet to Raise Funds and Build Donor Relationships

Table of Contents

• Introduction to Online Fundraising
• Getting Started
• Building the Email Address File
• Developing e-Relationships
• Online Fundraising Campaigns: the Basics
• Determining Objectives
• Segmenting Your Email List to Target Specific Audiences
• Cross-Marketing to Reach More Donors
• Building the Online Fundraising Campaign
• Tapping Your Constituents for Volunteer Fundraising
• Raising Funds Through Walk/Run Events
• Driving a New Source of Funds Through Tribute Web Sites
• Measuring Online Fundraising Success
• Key Metrics
• Other Online Success Factors
• Ten Tips for Successful Online Fundraising
  by Brian Walsh, associate director, Fundraising Division, Changing Our World, Inc.
• Online Fundraising in Action: Examples from Successful Nonprofits
• Current Event Campaigns
• eCards
• Membership Campaigns
• Micro-Campaigns
• Online Auctions
• Premium-Based Campaigns
• Special Events
• Volunteer Fundraising
• Spotlight on Convio — Comprehensive Solutions for Online Fundraising
• Glossary

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