Convio Innovator Awards 2011: Best CRM Visionary / Use of Common Ground™

“Convio Common Ground has helped us build, maintain and strengthen our relationships with individuals, especially volunteers, through segmentation and personalization.”

All Hands Volunteers is a nonprofit organization that provides hands-on assistance to survivors of natural disasters around the world, with maximum impact and minimum bureaucracy.

By supporting volunteers with housing, meals, tools, and organized work at no charge All Hands Volunteers is able to provide free and effective response services to communities in need. The organization’s programs are directed by the needs of each community in which it works, ensuring a timely, relevant, and culturally sensitive response.

CHALLENGES:
All Hands Volunteers was storing data on donors and volunteers in three separate places. Without a central database to house key data, All Hands Volunteers struggled to communicate with each individual in a personalized way based on their past involvement and interactions with the organization. These challenges were magnified by the organization’s growth.

INNOVATION:
Since consolidating its donor and volunteer data into Convio Common Ground, All Hands Volunteers has created multiple fundraising and email campaigns that are customized to segments of their housefile. They test each campaign on a small group within the segment to see how the audience responds. If the response is favorable, they scale the campaign to the entire segment. The organization is also incorporating videos—usually short footage of volunteers in the field—into its various campaigns. In marketing brochures, All Hands Volunteers has added Quick Response (QR) codes. Once scanned using an individual’s smart phone, a code links to a Convio sign-up form that captures the person’s information and adds it directly into Common Ground for future prospecting, either as a donor or volunteer.

RESULTS:

• Grew the organization’s operating budget from $0.5 million in 2009 to $2.7 million in 2011.

Exemplifying the effective use of Convio constituent engagement solutions and personifying excellence in multi-channel marketing, CRM and fundraising strategy implementation.

Combining online and offline marketing channels and utilizing cross-functional teams to generate awerness and fundraising results

Achieving online success for fundraising, advocacy or email list growth through a single campaign or program as a whole.

Tapping into the power of constituents to raise funds, drive support, and put a face to your organization with Convio's powerful peer-to-peer fundraising solutions.

Integrating social networks, mobile tools and custom applications with Convio to increase engagement opportunities for supporters

Enjoying the full range of Convio Common Ground™ benefits from integration with third-party applications to successful relationship database consolidation.