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Blake Groves, online constituent relationship management specialist with Convio, will facilitate this workshop.
He'll share trends, statistics and demographics of online marketing within the nonprofit industry. He'll also share online best practices for constituent segmentation, communications vehicles, and targeted marketing strategies.
With more than fifteen years of experience in technology solutions and consulting, Blake has focused the past ten years exclusively on Internet technologies. At Convio, he led the product management team for three years, helping to create solutions for nonprofits to attract more constituents, raise funds, drive action, and build loyalty. He now focuses his efforts full time on helping nonprofit organizations understand how to best utilize online strategies to achieve their awareness, fundraising, and mission goals.
Prior to joining Convio, Blake served in both consulting and product management roles at IBM's eBusiness Unit, Netscape, Sun Microsystems, and America Online. Before entering the technology sector, Blake was a partner in a full service advertising, marketing, and public relations firm. He has a BS in Marketing from Texas A&M, and an MBA from The American Graduate School of International Management (Thunderbird).
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This workshop covers a variety of topics, including:
- Email acquisition techniques
- Viral marketing as a growth strategy
- Relationship pathways to create more value
- Building an advanced profile
- Advanced fundraising techniques
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