Innovator Awards Categories

Best email communications (newsletters and other email engagement techniques)
Are you proud of your email communications program? Are you doing something really creative to keep your constituents engaged? Are you using personalization, conditional content and segmentation in a strategic fashion? Do you get great feedback on your e-newsletters or other communiqués from constituents? If so, we’d love to hear from you. Please send copies of your best emails and share some of your key statistics with us.

Best list growth
Have you achieved strong email list growth since you launched on Convio/GetActive? Have you primarily used organic techniques to build your file or relied on appends? Share with us the key statistics about how your email file has grown either since launch or over a period that you wish to highlight. Please articulate the techniques and campaigns that you deployed to grow your list. Include screen shots and email examples to help illustrate the story.

Best website (using Convio CMS or Pagebuilder)
Are you using Convio/GetActive to power your whole or a majority of your website? Do your constituents keep coming back to your site and spend a long time on it? Does your site inspire constituents to take action, donate and share their email address with you? We’d love to hear from you. Please send screen shots of your site and key pages. Share with us key stats that help tell the story about the success of your site (e.g. conversion rate of unique visitors to registrants, average duration on site etc.).

Best online fundraising campaign or program
Have you achieved strong online fundraising success through a single campaign or your program as a whole? Please share the details of your campaign or program including funds raised online, online fundraising growth and other key metrics that you think are important. Please also discuss the key elements that you believe account for the success of your campaign or program, e.g. creative strategy, use of micro-sites, viral elements etc. Please send in screen shots of any key emails, micro-sites or landing pages.

Best advocacy campaign or program
Have you used online advocacy to change legislation, energize your constituents, or to dramatically build your list? Are you very proud of a campaign that you run or your program as a whole? Please share details with us including key online metrics like response rate and viral forward rate achieved along with the most important creative elements of the campaign or program.

Best special events fundraising (TeamRaiser)
Do you run a-thon style events using Convio TeamRaiser? Have you boosted participation and total funds raised since deploying Convio? Have you used Convio Online Marketing to build loyalty with your event participants and ensure they come back the next year and better still grow their participation? If so, we’d love to hear from you. Please share key metrics from your events fundraising program – total number of participants, growth in annual participation, total dollars raised online, percentage of total dollars raised online, growth in online fundraising, growth in total event funds raised. Please also share snapshots of some of the key tactics you are using to drive results online.

Best constituent empowerment (Empowering constituents using Convio’s Personal Fundraising, Personal Events or Convio Extensions for social media)
Are you using Convio widgets to fundraise, build your list or drive advocacy participation from social networks? Are you driving results on Facebook with the Convio Facebook Extension? Alternatively, have you harnessed one of Convio’s family of peer-to-peer outreach/fundraising tools like Personal Fundraising or Personal Events to great success? This category of marketing and fundraising is very new, so we’re looking for interesting launches and pilots, as well as early results. Please also share screen shots, URLs and any other elements that you feel are important to tell the story.

Best use of Convio Open
Have you built a nifty registration or donation form using one of Convio’s APIs? Are you using Convio data, pulled using an API, to create a cool mash-up to inspire your constituents to take action? We’d love to hear about your success in driving new levels of engagement using custom built constituent experiences based on our APIs. Please share the concepts, graphics, and results that prove you have made the best use of Convio Open.

Best use of Common Ground
Do you have Convio’s Online Marketing products in sync with Common Ground? Are you using Common Ground as your donor database while using the platform to manage some of your mission programs and you’ve installed some cool or functional add-ons from the AppExchange? Is this you? Is this true? Then we want to hear about it. And guess what… so do others… because you’re a cutting edge nonprofit that is truly living the dream of data convergence. Prepare to be popular.

Best overall use of Convio
This is a special award for the one organization that truly exemplifies the effective use of Convio across modules and Convio Online Marketing facets. The winning organization uses multiple Convio modules successfully and in concert, personifies excellence in Convio Online Marketing strategy implementation and has realized very strong overall program results.