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Welcome Series: America’s Second Harvest Wisconsin
Topics: Develop a Strategy, Improve Email Marketing, Campaign Execution, Convio Go!, Email Design, Strategy Consulting, Email Marketing, FormBuilder
  • Wanted to communicate with supporters without including a fundraising appeal with every message, like they did with direct mail
  • Added an email sign-up to their website homepage and launched an automated Welcome Series to carefully cultivate new subscribers while building a case for long-term support
  • More than doubled the size of their email list
     
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Website Redesign: Physicians for Social Responsibility
Topics: Reach and Empower Advocates, Redesign a Website, Website Redesign, Advocacy, Fundraising, Web Content Management
  • With modular layout, individual chapters can customize some website content, but national has ultimate control over the structure, color pallette, and presentation of information
  • Process of sharing content and stories online has been streamlined significantly
  • Provides visitors with dynamic content about PSR’s numerous advocacy initiatives, along with the option to visit the website of a nearby PSR chapter that focuses on local issues
     
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Website Redesign: National Relief Charities
Topics: Develop a Strategy, Redesign a Website, Campaign Execution, Strategy Consulting, Website Redesign, Web Content Management
  • Redesigned one of NRC’s program websites to match offline branding and expand engagement opportunities with site visitors 
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Website Redesign: Metropolitan Council on Jewish Poverty
Topics: Develop a Strategy, Raise More Money, Redesign a Website, Best Practice Implementation, Campaign Execution, Strategy Consulting, Website Redesign, Fundraising, Web Content Management
  • Look of new website matches Met Council’s mission, as well as their offline collateral
  • New site architecture successfully designed to fill gaps in content
  • Within six months of new design launch, raised more than $100,000 in online donations
     
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Website Redesign: Home for Little Wanderers
Topics: Redesign a Website, Best Practice Implementation, Website Redesign, eCards, Social Media, Web Content Management
  • Redesigned website reflects both strategic organizational goals and critical audience needs
  • New user experience focuses audience members down three key interactive engagement pathways
  • Offers interactive features such as sending eCards and joining social networking campaigns through Facebook
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