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List Growth: Oklahoma Medical Research Foundation
Topics: Develop a Strategy, Grow Email Lists, Improve Email Marketing, Campaign Execution, Convio Go!, Strategy Consulting, eCards, Email Marketing, FormBuilder
  • Ran a viral online contest with a funny, mission-related ‘Geek Pack’ giveaway
  • Achieved 5% list growth and identified 9% of its subscribers as good prospects for future volunteer fundraising
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List Growth: National Relief Charities
Topics: Grow Email Lists, Improve Email Marketing, Campaign Execution, Strategy Consulting, eCards, Email Marketing
  • Static website with limited traffic, and a shrinking email list
  • Launched “Remembering Native Americans”, a multi-faceted campaign that incorporated email, rewards, widgets, premiums, eCards, and more
  • Acquires over 1,000 new constituents online each month, with one percent  of them converting to donors online within six weeks
     
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List Growth: America’s Second Harvest Wisconsin
Topics: Develop a Strategy, Grow Email Lists, Improve Email Marketing, Campaign Execution, Convio Go!, Strategy Consulting, eCards, Email Marketing, FormBuilder
  • Launched an online petition asking supporters to sign a letter requesting that President Obama make fighting hunger a priority for America
  • Doubled their email list and gained key insights regarding supporters’ motivations from their comments
     
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Integrated Strategy and Welcome Series: St. Francis House
Topics: Develop a Strategy, Improve Email Marketing, Raise More Money, Campaign Execution, Strategy Consulting, Email Marketing, Fundraising, Web Content Management
  • Worked with a Convio Interactive Consultant to devise and implement an integrated strategy and welcome email series
  • Increased email addresses from 150 to 1800 within 12 months and raised over $73,000 online within 10 months
  • All of this achieved with one staff person at the organization working with Convio
     
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Fundraising Campaign: The Yellowstone Park Foundation
Topics: Develop a Strategy, Raise More Money, Campaign Execution, Convio Go!, Strategy Consulting, Email Marketing, Fundraising
  • Wanted to fund educational, hands-on trips to the park for 200 underprivileged children
  • First online fundraising campaign raised over $10,000 in a few weeks, enabling 178 children to attend YPF’s Summer program
  • Online donations generated during the one year Convio Go! program paid for YPF’s three-year investment in Convio software and services
     
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