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Fundraising Campaign: Feeding America
Topics: Develop a Strategy, Improve Email Marketing, Raise More Money, Campaign Execution, Strategy Consulting, Website Redesign, DataSync, Email Marketing, Fundraising
  • Worked with our Strategy Consulting team to launch an engaging interactive email campaign
  • Used Convio Interactive Services for online campaigns when there was a lack of staff or time available
  • First annual “Fill America’s Fridge” campaign raised $40,000 online
  • Within two years, increased online donations by 40% and grew email list by 10%
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Fundraising & List Growth Campaign: Church World Service
Topics: Develop a Strategy, Grow Email Lists, Improve Email Marketing, Raise More Money, Run an Online Store, Campaign Execution, Email Design, Strategy Consulting, eCards, Ecommerce, Email Marketing, Fundraising, Social Media, Web Content Management
  • Convio Strategic Services, Interactive Services, and User Experience teams created an engaging Mother’s Day campaign, which leveraged social media (Twitter) 
  • Raised $9,617 online through 233 gifts in seven days with an email list of ~31k
  • Improved year-over-year eCommerce fundraising results by 286%
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Email Newsletter Launch: The Yellowstone Park Foundation
Topics: Develop a Strategy, Improve Email Marketing, Campaign Execution, Convio Go!, Email Design, Strategy Consulting, Email Marketing, Fundraising
  • Launched first email newsletter series in the Convio Go! Program
  • High-quality, professional email newsletters were well-received and helped increase web traffic more than 26%
  • Regular communications helped supporters become more responsive to appeals and more knowledgeable about the organization
     
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eCards: National Relief Charities
Topics: Improve Email Marketing, Campaign Execution, eCards
  • Enable supporters to spread their dream of stronger, self-sufficient American Indian communities using Convio eCards and widgets that can be placed on social networking sites
  • Nearly 7,000 dreamcatcher eCards were sent by constituents and 400 the recipients have responded
  • Nearly 4,000 constituents have entered the monthly giveaway
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Donation Conversion Rates: Anti-Defamation League of Bnai Brith
Topics: Raise More Money, Campaign Execution, Strategy Consulting, Web Content Management
  • Needed to make modifications to ADL’s website while waiting for a major site redesign
  • Made minor site enhancements to navigation, homepage layout, and the donation experience in an attempt to boost conversion rates in the interim
  • Increased donation form completion rates by 57 percent since the modifications were made, with single gift giving up 28 percent within four months of the updates
     
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